Forget everything you think you know about email
Full Email Audit
Don’t just learn why your email strategy isn’t working – get the actionable steps to transform your approach for the better.
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Get clarity & results
The Power Of A Full Email
Audit
Fewer marketing channels are more misunderstood than email, and we can best show you why through some of the common myths and mistakes:
- Thinking sales = volume of emails (the more you send, the more you get)
- Lack of skills, knowledge, or time for already overworked marketers to grasp email strategy
- Spraying and paying/batch and blast approach, regardless of lack of positive results
- B2B businesses thinking email marketing isn’t a great channel for them
- Not treating email as part of your wider communications strategy
If that sounds familiar, the good news is that we can help you understand exactly why your current approach isn’t working and give you a plan of action to fix it.
It’s time to transform the way you do email!
“Working with Beth has been great, she has direct and open communication throughout the project and does not shy away from difficult messages. Her proposal was really valuable to support us in moving our approach to emails into a more thorough strategy that puts the user first.”
Melissa Drayton
Marketing and Communications Director, CIBSE
What we offer
What’s in the Audit?
- User interviews
- Data audit
- Accessibility audit
- Leadership workshops
- Strategy deep-dive
- Compliance
- Overall channel review
- Deliverability audit
- Content and copy
- Subscriber experience analysis
- Automation audit
- Brand voice and consistency
- ERP & CRM audit and review
- Flows and user journeys
- Alignment across channels
- External communication strategies review
- Design audit
- Post-audit workshop
We call it comprehensive for a reason!
Our Full Email Audits take around 4-6 weeks to complete, including your full report, action plan, and post-audit workshop.
(Psst – if you want it faster than that, we offer a fast-track service for those wanting faster ROI!)
How It Works
step: 1
Gather
We’ll begin by gathering all of the information, spending time with the marketing team, anyone involved in email, leadership teams, and even the CEO/Founder/board level to gather the evidence, insights, and data we need to get started.
step: 2
Review
Here’s where our comprehensive audit process begins, covering all of the previously mentioned areas to assess where you need to improve (and how).
step: 3
Analyse
Taking everything so far and using all of our analysis and testing tools, we’ll provide you key recommendations on all individual elements after auditing your 10 chosen individual emails, giving you quick wins and recommendations you can implement ASAP.
step: 4
Empower
Our post-audit workshop ties together all of our audit and previous communication with you and your team, giving you the action plan and confidence to know how to implement the changes.
“Excellent. Audit was the most comprehensive I’ve ever received. Workshop was great, was very interactive and your knowledge was superb.”
Mark Mahoney
Head of Marketing, PEI Group
Outcomes Of Our Full Email Audit
A guaranteed Uplift In Revenue
We’re not about to offer you ifs, buts, and maybes - our audits provide you with the roadmap for a full transformation, and based on our findings, you will see results (spoken as a business that’s helped generate over £6m in extra revenue just from email transformation!).
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Growth And Engagement
Dramatically improve your email engagement and conversions through our data-driven recommendations and insights.
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Empower Your Marketing Team
This audit will be your validation piece for the business, arming you with the feedback to push for more budget for email, change perceptions for the better, and push back on bad practices.
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Clarity And Peace Of Mind
Instead of wondering what isn’t working, we’ll pinpoint the problems and the successes, with a clear action plan.
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Executive Summary
Our hefty report of insights, recommendations, and examples also includes a summary to share around the business.
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Start To Finish Support
We provide post-audit workshops to take you through the findings and the action plan, making implementing change easy and simple.
“ Your marketing team will have better systems and processes in place to get better results by doing less. Your marketing team will have better.
Mark Mahoney
Head of Marketing, PEI Group
Frequently Asked Questions
Who are your Full Email Audits for?
Full email audits are a great service for multiple types of businesses struggling with different areas of their email strategy and approach.
We’ve conducted audits for business leaders and business owners who know that their email marketing could be performing better, aren’t sure of what to do, or need support for their team.
We’ve also worked with B2B brands from membership bodies to larger professional associations.
This service is also great for B2C brands (not eCommerce) that are struggling to see consistent, successful performance in their email campaigns.
In short, if you think it sounds great for your business… we’d love to hear from you!
I’m a marketing team leader and think this is a great service for my team and the business I work in… how can I put this audit forward to the business?
If you’re a marketing team leader or within a business where you feel as though email marketing isn’t the strong point or being done as well as it could be, you’re in the right place!
We speak directly with your leaders to validate your marketing team’s concerns and areas of interest, using a data-driven approach to communicate why change is critical to the success of the business.
We’ll make it their priority just as much as yours!
Email marketing doesn’t work for us…
We have to be honest – if your email marketing isn’t working, it’s not being done right.
Email marketing is a channel you own with phenomenal ROI when done properly, and we can provide you with amazing results in 4-6 weeks by completing an email audit for your business.
If you don’t believe us, that’s fine, too! We offer a money-back guarantee if we don’t find at least 4 or more areas you can improve or fix, so you can be confident that we know what we’re doing.
Why should we choose Astral Digital’s full email audit?
Beyond our 10+ years of email and CRM experience, we’ve also spent a lot of time holding workshops and training for businesses just like yours.
From large professional bodies to mid-size B2C businesses, the common theme is that you know your approach to email could be better, but you (and potentially your leaders) aren’t sure how to get there.
We’re here to validate your team’s concerns, workshop with your leaders, and use data-backed insights to communicate how our suggested changes and approach can drive revenue growth, increase your audience and customer base, and save you time and money.
It’s the most comprehensive full email audit you’ll find, and we’re so certain of that, that if we don’t find at least 4 improvements for you to make, we have a money-back guarantee.
Do we need to pay additional fees for software used during the email audit?
No, you don’t – we have access to a variety of amazing tools that help us conduct the full email audit, so you won’t be lumped with more subscription fees to platforms (than you already have!).
How long does an email audit take?
Our email audits take 4-6 weeks to complete, including your report, action plan, and post-audit workshop.
We want to make sure our audits are as thorough as possible, so this time frame gives us the space to put together everything you need to improve your approach to email marketing!
We do offer a fast-track service if you’re looking for that impressive ROI sooner rather than later – just pop us your details in the contact box below with a note mentioning this if that’s something you need.
How much does an email audit cost?
Not to be your typical email marketing experts, but really, it’s all about the ROI.
An audit of this size and impact can range anywhere from £3,500 up to £10,000, and the cost is influenced by factors such as turnaround time, systems to be audited, team members involved, and any additional deliverables you need.
When you consider the potential results from the audit, in monetary terms and in time saved and confidence given, it’s an investment that really pays for itself within 12 months!
Money-back guarantee
We’re confident that our audits will change everything for your marketing and company – so confident that we’ll offer a full refund if we don’t find four or more weaknesses that you should improve or fix!
Get in touch
Let’s Make It Happen
We’d love to hear from you! Whether you’ve got questions, want to explore how we can help, or just fancy a quick chat about your goals, we’re here when you need us. Simply pop your details in the contact form or contact us directly – either way, we will get back to you as soon as possible.
Drop us an email
hello@astral-digital.co.uk
hello@astral-digital.co.uk
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